Our Work for the Evening Standard

Aims

London’s daily newspaper, the Evening Standard, was enhancing itself as ‘London’s Quality Newspaper’

Activity

In order to help engage an upmarket audience, the Evening Standard commissioned monthly research studies with the YouGovStone ‘ThinkTank’ which were then covered in the paper. An 'Influentials Debate' on the topic then accompanied the research.

Outputs

The research and debates were regarded by the Evening Standard as a great success with a total of 10 events being held. The activity helped with the paper's repositioning and was also a key addition to its Mayoral Election activity. Panelists at the events included politicians, academics and commentators such as Rt Hon Tessa Jowell MP, Boris Johnson MP, Ken Livingstone and Will Self.