Our Work for an Asian Global Financial Centre

Aims

YouGovStone won a competitive pitch to provide an Asian global financial centre with a clear understanding of what opinion leaders around the world think of it as somewhere to invest in, to do business, to live and work and even to visit.

Activity

We conducted in depth interviews with around 500 business leaders, investors, and journalists, as well as directors of NGOs and think tanks in 15 countries across 4 continents. These were extremely senior people and it required the full extent of our unrivalled top level contacts to achieve such a sample. We then followed up with a further 500 online surveys with more opinion leaders in each country, quizzing them about their perceptions of various countries and cities around the globe.

Outputs

Full qual and quant findings were presented to the Minister and to the committee of Permanent Secretaries. Actionable results included benchmarked scores of attractiveness for the client versus its competitors covering infrastructure, business environment, governance, and culture amongst other areas.